It’s no big secret how to maximize your business, stay ahead of the curve, on top of your industry. The INMAN CONNECT conference held in NYC was most enlightening, so I will share my takeaways: These may apply to any business, not just real estate. Look for brilliance, innovation, ideas…Raise the IQ of your industry!
- ‘GO MAKE SOMETHING HAPPEN’ Seth Godin, marketing guru and thought leader talked about “ent” words – engagement, enrollment, acknowledgement. The normal curve is getting flatter.
- Teams matter – collaboration
- One word company names are trending – YAY Cafe!
- Adopt disruptive technology
- Community connectedness
- Predictive analytics for increased revenue
- Culture – Be true! It must be sustainable
- Find a story – train/educate with excitement – listen/engage/share/support
- Value Proposition – what do you stand for? are your core values articulate?
- VR – Virtual Reality – virtual is reality, embrace it
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